10 Things I Learned From Watching Paint Dry
“The pale white skin of the wall meets the passionate red
kiss of the paint. From the first stroke of the brush, the wall is forever
changed. The brush continues its rhythmic pace up and down, covering the wall
in red from top to bottom. The last stroke leaves the wall wet.
“This is where we come in. Our state-of-the-art stop-motion
photography allows us to capture the wall as the paint dries. The wall
transitions from a dripping mess of wet paint to a crisp and vibrant surface.
Watch in High Definition as an 8-hour process is sped up to an 8-second
masterpiece.”
Yeah. It sounds about as fun as watching paint dry, right?
But what if watching paint dry was fun? Anything can sound fun if you spin it
the right way. Anything can be fun if
you look at it the right way. After writing that copy about these paint-drying videos
I just made up, I actually want to
watch paint dry. I’m sure that whatever you hire me to write about is more
interesting than watching paint dry, so I’m confident that I can communicate
all of its excitement and benefits.
