Search Friendly

There was a time when getting a high search ranking meant stuffing your website with keywords. The problem is that when your only goal is to write a Search Engine Optimized (SEO) web page, you end up with a lot of wonky sentences. If my only goal with this page were to get people looking for SEO-related content to find this SEO-related page, then I might write things like SEO-related and Search Engine Optimized over and over so that my SEO page would be search engine optimized. The problem with these sentences is that no one wants to read them.

The good news is that companies like Google understand that no one wants to read these pages. So the pendulum has swung back the other way. Sites that are overstuffed with keywords actually get penalized in the search rankings. It’s now possible to write search-friendly text that is also reader-friendly. Depending on whom you ask, the optimal frequency for a keyword is between 1% and 4%. That’s high enough for the search engines to know what your page is about, but low enough to avoid using clunky sentences and repetitive text. The best way to get a great search ranking is to get a large number of incoming links. The best way to get those links is to write great content.

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